STar explains how to create your marketing plan

Posted: 12/12/2011

It is the start of a new week and STar is ready to take you to the next stage, creating your marketing plan.

You should now understand the elements that will help you to determine your marketing strategy and offering. If you are unsure about any of the stages we have covered, check out the following guides which have been put together by those helpful elves: Defining your target market, SWOT analysis, determining your USP and competitor analysis.

It is now time to put this information to good use and come up with a marketing plan.

A marketing plan sets out clear objectives and the steps needed to achieve them. It is important to review your marketing plan on a regular basis, you may also need to be update the plan if there are any changes to your market for example changes in customer’s needs. 

When writing a marketing plan, you should cover the following key areas:

Business Objectives

Marketing Audit

Competitor Analysis

Marketing Plan Objectives

Marketing Mix/Marketing Tactics

Implementation of your Marketing Plan

Control & Evaluation

Read our guide, creating your marketing plan for more tips.

Tomorrow, STar will be explaining the importance of developing your brand identity.

Have any questions for the elves? Please email us and we'll be sure that one of our elves answers them. They are waiting to help you...

Call us on 0845 075 5955 or drop us an email: hello@horizonworks-marketing.co.uk.