BRANDi wants to help you to develop your brand identity

Posted: 14/12/2011

BRANDi thinks it is time for STar to have a rest, so she will take over today with a lesson in defining your brand.

Your brand identity (also known as your visual identity) extends far beyond just your logo. It also consists of your name, colours, symbol and other intangibles that consumers may associate with your brand.

Brand identity is a key aspect of any business, as this ultimately reflects how consumers will perceive and remember you.  To ensure your brand identity is effective you need to be consistent across all types of communication, from stationary to business cards to your website and e-newsletters. 

To give you an idea of what makes a successful brand identity, here are some pointers to consider:

Be unique – make sure your brand identity stands out from competitors

Repetition – this will help potential and current customers to ‘connect’ with your business

Consistency – ensure the use of your logo, strapline and marketing materials is uniform and always appears in the same way

Be memorable – Build a memorable brand, emphasise your USP

Meaningful graphics – Using specific colours, symbols that relate to your sector or USP

Be clear – Make sure your graphics are clear and get the point across

Honesty – Make sure your brand identity is honest and don’t promise what you can’t deliver

Personality – Make sure that you get your personality across in your marketing material

Be professional – This is why it is important to get an expert creative design to help you!

To find out more information on developing your brand identity, read the elves guide. Tomorrow, COMet will be going through the importance of a good website.

Have any questions for the elves? Please email us and we'll be sure that one of our elves answers them. They are waiting to help you...

Call us on 0845 075 5955 or drop us an email: hello@horizonworks-marketing.co.uk.