COMet is our communications elf, who ensures that the right message is being communicated to the right audience.

Create an impact online with help from COMet

Posted: 15/12/2011

COMet is our communications elf, who ensures that the right message is being communicated to the right audience.

Today he urges you to take a look at your website and ask yourself: “Is my website working for my business?”

As this is often a first point of contact for people with your company, make sure that their first impression is a good one, and makes them want to delve deeper into what it is that you do.

Your website needs to be a reflection of your business, and needs to get across in a succinct way what your USP is, as well as a number of other factors. Here are some basic points to bear in mind when creating or refreshing your website:

  • Be consistent - across all marketing materials, this includes your website
  • Make it usable – user friendly and easy to navigate
  • Make text legible - large enough font so that people can read it on different web browsers
  • Be stylish – make sure it is in keeping with your brand identity
  • Be speedy - optimise images properly so that they load quickly

 

To find out more about making your website work for your business, read the elves guide. Tomorrow, COMet will be teaching you about how to get your message heard.

 

Have any questions for the elves? Please email us and we'll be sure that one of our elves answers them. They are waiting to help you...

Call us on 0845 075 5955 or drop us an email: hello@horizonworks-marketing.co.uk.