Find out more about e-marketing and online media with help from COMet!

Posted: 20/12/2011

Today COMet wants to tell you about the benefits of using online resources to market your business.

He says “E-marketing is basically using the internet to market your company, and it has many benefits.”  These include:

• It is relatively low cost, you can reach your target stakeholders in a way that you can’t with other traditional forms of marketing such as TV, print advertising, etc.
• You can personalise your message to the individual and be a lot more creative with your campaign.

There are many methods of e-marketing. The most popular is email, for several reasons:

• It’s relatively cheap to get a template set up for an e-shot or e-newsletter that you can populate with information as and when you need to.
• You can then send out targeted information to your customers or potential customers. They can sign up to receive this information on your website or at events.
• This system will monitor who has opened the email, how many people have clicked through to your website, how many have bounced etc.

To find out more about other forms of e-marketing including social media and the benefits of using it, read the elves’ guide.

Have any questions for the elves? Please email us and we'll be sure that one of our elves answers them. They are waiting to help you...

Call us on 0845 075 5955 or drop us an email: hello@horizonworks-marketing.co.uk.