Marketing on a shoe string!

Posted: 22/12/2011

Today the elves want to help you to market your business on a small budget, it is what they specialise in after all!

You don’t need a big budget to raise your profile and gain more customers; in fact there are many low cost or free ways that you can do it.

So be a bit clever about it and follow our simple tips to marketing on a shoestring:

• Increase visibility in your community - Join local business networking organisations (such as the Mussel Club), or start your own. Not only can this lead to direct sales but by building relationships, it will boost your word-of-mouth marketing.
• Participate in online marketing groups - Search Twitter and Linked-In for groups meeting to discuss marketing.
• Submit information to blogs - Blog writers are always looking for content for their sites. Target appropriate ones and send them press releases or descriptive e-mails.
• Reward existing customers - Offer an exclusive incentive to your existing customers. Notify them via e-mail or other contact methods, and direct them to an otherwise inaccessible page on your website where the offer appears.
• Get your customers to bring in new customers - Offer an incentive like a discount to customers who encourage a new customer to do business with you.
• Refresh your website - Stale sites don't attract business. Fresh, frequently updated websites show your customers you're a vibrant and active business. Let users subscribe to your ebulletin and update frequently.
• Provide free, helpful information to your customers - Such content should be related to your type of business and can include tips, hints, reviews, and other information that can help drive sales. For example, these guides from the Horizonworks elves!

We hope you’ve been following the elves’ guides and have found them useful. Remember we’re always a phone call or an email away if you want our advice or help.

Tomorrow you can find out how to measure your marketing success!

Have any questions for the elves? Please email us and we'll be sure that one of our elves answers them. They are waiting to help you...

Call us on 0845 075 5955 or drop us an email: hello@horizonworks-marketing.co.uk.