New strategy, brand and communications for Wearset

Posted: 28/01/2011

We are pleased to have helped Wearset in their marketing strategy, brand and website re-development in 2010.

Wearset, a leading publishing services company servicing the UK's publishing industry, came to us to help them re-vamp their marketing strategy and communications. We carried out a communications audit at the beginning of the process to help them determine the perceptions of their customers, employees and partner companies, identify where they were benchmarked against their competitors and measure how effective their current communications were. The results formed the basis of their new marketing strategy which then led on to the re-vamp of their brand identity and various other communications tools.

We worked with a creative partner to develop a new brand that reflected Wearset's current and future aspirations. This was then rolled out to other off and online marketing materials such as a new website, which we project managed with a digital media provider, and various e-communications, including an interactive online advent calendar and e-newsletter which were used to launch the brand to their customers and contacts.

The end result was a focussed marketing strategy, a successfully launched new brand, an interactive website and a suite of communication tools.

To see the end result, visit their website.