Student-consumers willing to pay high price
Posted: 05/07/2010
Featured 1/7/2010 in The Time Higher Education (Online)
Coverage secured for client.
Online article click here.
One in two undergraduates would consider buying an assignment from an online essay bank if the price was right, a study suggests.
Dan Rigby, reader in environmental economics at the University of Manchester, questioned 90 students from three UK institutions, and asked them to consider eight scenarios in which they might choose to buy an essay.
Each scenario offered a different price, essay grade, percentage chance of being caught and severity of punishment.
Half of the students say they would buy an essay in at least one of the scenarios, with a small number saying they would do so every time.
There were no differences across the three universities, and personal ability appeared to have little impact on students' responses.
"It seems it's not a big ethical step for them to do this ... students are increasingly told to act as consumers and it becomes a decision around: 'I paid for this degree, I wanted a 2:1'," Dr Rigby said.
The paper, Students as Consumers: The Market for Essays, was presented at the Fourth International Plagiarism Conference at Northumbria University last week.
Marketing guides
We've compiled a range of simple guides on how to market your business which provide helpful pointers to get you started. Access them by clicking here!
Latest work
Hotel Indigo is the boutique hotel brand from InterContinental Hotel Group, the world's largest hotel company. click here >
Latest news
Online venue finding service launched
The North of England's leading conference and event venue sourcing company, Hospitality Guaranteed, has More >
Marketing that works - Success is on the Horizon
We were featured in the latest issue of North East Times magazine. Our article talks about the importance More >
Vibrant New Client Win in Hotel Indigo Newcastle
Horizonworks Marketing are delighted to announce our new client win; the new £20m Hotel Indigo Newcastle. More >
Tweets on the horizon
A better deal is no comparison to good service: http://t.co/GPJPQ0Mb #verytrue
Enjoyed our slice of 'homemade' coffee cake - thanks guys @Protirus!

