Posts for month: December 2011

In the lead up to Christmas we thought we would give you a little gift every day in the form of a marketing hint or tip, all delivered by our team of marketing elves.

Even Santa needs a little help....

01/12/2011

In the lead up to Christmas we thought we would give you a little gift every day in the form of a marketing hint or tip, all delivered by our team of marketing elves.

After all, even Santa needs help! So why don’t you take some tips from our little helpers and they could help you to reach new markets, get your message heard by the right people, ensure you are maximising more >

Before supervisor elf NOEL lets his elves loose on your marketing, he wants you to think about where you are at with your marketing right now. He has devised a REVIEW survey, which rates your current marketing and where you could perhaps ramp things up!

NOEL thinks it is time for a REVIEW...

02/12/2011

Before supervisor elf NOEL lets his elves loose on your marketing, he wants you to think about where you are at with your marketing right now. He has devised a REVIEW survey, which rates your current marketing and where you could perhaps ramp things up!

The survey takes you through a series of questions that will form the basis of our marketing healthcheck. It acts as a prompt more >

This week STar our strategy elf is in charge, and she wants to help you sprinkle some magic on your marketing. How? By thinking about who, what, where and why!

Who, what, where, why...?

05/12/2011

This week STar our strategy elf is in charge, and she wants to help you sprinkle some magic on your marketing. How? By thinking about who, what, where and why!

Also known as determining your target market, those clever elves have written a free guide on it for you should you wish to look into this in more depth, but here are some tips to start you off with... It is important more >

Before you write your strategy, STar thinks it’s time for you to assess your organisation’s strengths, weaknesses, opportunities and threats.

STar urges you to SWOT up on your marketing

06/12/2011

Before you write your strategy, STar thinks it’s time for you to assess your organisation’s strengths, weaknesses, opportunities and threats.

Not just for those starting out in business, a SWOT analysis is a good way to give your business a healthcheck which will enable you to analyse your current position (the Horizonworks elves can do one of these for you for free if you’re more >

Your Unique Selling Proposition (or USP) is what makes you stand out from your competitors and will help potential customers to understand why they should buy from you.

STar wants to help you identify what makes your business unique

07/12/2011

Your Unique Selling Proposition (or USP) is what makes you stand out from your competitors and will help potential customers to understand why they should buy from you.

It is important that you identify and understand what your USP is, so you can focus on the key benefits that help to sell your products and services. It may be that you identify a different USP for each of more >